Welcome to My Portfolio
About Me
I am a Senior at Clemson University majoring in Marketing, with a double minor in Brand Communications and Finance. I expanded my knowledge of Brand Communications by taking Brand Design courses at the Institute of Lorenzo de' Medici in Florence, Italy. My academic background has equipped me with a strong foundation in marketing and brand design, along with a valuable skill set that I am eager to apply in a professional setting.
My mission in life is to always stay true to myself and give 100% effort everyday. My ideal role is to be part of the marketing team at a swimwear company, where I can contribute to global marketing campaigns and take part in international travel opportunities to help promote the brand. I am so excited about the opportunities my degree will open up for me and look forward to the new experiences ahead!
My Work
WECU Creative Brief
WECU Brand Communications Plan
WECU Brand Communications Plan
I collaborated with a team to conduct consumer research on the student population at Clemson University to assess their receptiveness to a print publication. Our findings revealed that a student-produced magazine, created by and for students, could help reduce feelings of disconnectedness and foster a stronger sense of community and belonging on campus.
WECU Brand Communications Plan
WECU Brand Communications Plan
WECU Brand Communications Plan
I collaborated with a team to develop comprehensive brand guidelines and a strategic marketing campaign for WECU, Clemson University's student body magazine. Informed by our consumer research, we determined that the most effective way to foster connection among Clemson students was to highlight the university’s unknown clubs, artists, and unsung heroes through WECU’s marketing campaign.